
Build family first experiences that can drive revenue
Guided by the past, looking toward the future of family travel.
Independent IKFT recognitions and private advisory services focused on children's needs and accessibility.
Practical, measurable improvements, designed to be feasible to implement.
The Modern "Family" is More
Than One Market.
From multigenerational vacation with Grandparents, to the specific needs of Infants, Children and Teenagers, to the critical importance of accessibility for children with disabilities the 'ONE SIZE FITS ALL' approach may no longer be effective or sustainable.
Multi Generational
All Ages (0-16)
Accessibility


2025 Family Travel Survey (NYU SPS / Family Travel Association). Chart created by IKFT. Learn More
Clarity in a Complex Market.
Our IKFT Kidmetrix™ framework translates family needs into a clear structure for comparison. IKFT Recognized uses publicly available information at the time of review to assign one of four recognition tiers: Bronze, Silver, Gold, or Platinum.
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Beyond the Generic Checkbox:
When parents, guardians or grandparents search for a holiday on standard search engines or booking sites, ticking a “family‑friendly” box is often only a starting point, not proof. A generic checkbox can’t confirm the practical, real‑world details that make a stay truly work for kids. IKFT looks beyond that simple click.
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Beyond social content:
Social media, travel creators, and online reviews are fantastic sources of inspiration. However, personal content is naturally subjective, and what works beautifully for one family may not suit another. IKFT does not replace those stories. It complements them by providing a consistent, comparable baseline by hotel class, time-stamped results, providing a consistent, comparable baseline by hotel class, with time-stamped results.
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Do you think your hotel qualifies for the IKFT Recognized™ badge?
Our assessment eligibility check has NO fees.
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When the IKFT Directory goes live, families will be able to check hotel recognition status and compare options within the same destination and star class. If your hotel is not yet listed, request a no‑fee eligibility check to be considered for inclusion.

Beyond Your General Quality Control
A Specialized Lens for Your Most Important Guests!
Most hotels already run strong quality programs. IKFT complements them with a child-focused lens using the IKFT Kidmetrix™ framework.
We focus on practical details general systems may not capture (comfort, routines, inclusion signals, and family usability).
IKFT reviews are independent and do not replace regulatory compliance.

They check in as two guests. They arrive as an expedition.
On your booking system, it says two adults and one infant.
In reality, they arrive with a stroller, a travel cot, a car seat, a bag of bottles, and the hope that someone at your hotel will understand. Most hotels see two guests. IKFT sees the full picture.
WHY IKFT?
Revenue & Loyalty | Guest Experience | Low-Cost, High-Impact! With the global family travel market rapidly expanding towards an estimated $1 Trillion USD (2025), it is crucial for the travel industry to be prepared.
IKFT helps you act on it with structured, practical signals.
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81% of parents plan to travel with kids in the next year; many expect to maintain or increase spend. sps.nyu.edu
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Families spent ~$8,000 per trip on average in 2024; multigenerational trips are rising. Travel Market Report
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79% of consumers took or plan a family trip within a two-year window. store.mintel.com
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Kids influence choices: 70% of parents factor Gen-Alpha preferences into travel decisions. Parents
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Inclusion matters: around 15% of the global population experiences some form of disability, representing a major and growing segment of the travel market. WHO
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Multi‑generational demand is growing: surveys show many parents plan trips that include grandparents, making “family suitability” a decision factor beyond just parents.
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Why act with IKFT:
Our review process is intentionally lightweight and cost efficient while our prioritized recommendations often highlight impactful, low-cost adjustments alongside strategic improvements, helping you achieve measurable gains in guest satisfaction, unlock new revenue potential, attract more family bookings, and strengthen your brand's position in this vital demographic.

Do you have TIME?!
Yelp Trust & Safety reporting (published Feb 2026; reporting 2025 figures). Chart created by IKFT for B2B industry context. IKFT is independent and not affiliated with Yelp.
Benefits… With low-cost,
high-impact changes
* Small operational changes can create measurable improvements, often without added cost.
HOW IT WORKS?
IKFT
Recognized™ (FREE)
Independent review of publicly available information using IKFT Kidmetrix™. Every hotel is assessed using the same methodology. Four tiers: Bronze, Silver, Gold, Platinum. The 2026 Inaugural Edition launches in May, with additional markets and hotels added throughout the year. From 2027, badges are published at the annual May Edition. No hotel pays for a badge.
Hotels / Resorts Travel Mode Tags (Expectation‑Setting Layer)
IKFT Travel Mode Tags help set guest expectations and reduce mismatch:
Badge = performance tier (Bronze/Silver/Gold within star class)
Tag = stay style (Nature & Retreat, Splash & Play, City & Discovery)
The 2026 IKFT Inaugural Edition Launches 7 May 2026
Based on Real Data
Our ongoing analysis covers 215,000, 3★, 4★ and 5★ hotels across 27 countries, revealing the real drivers of family booking behavior and satisfaction.
Our Growing Global Presence

Travel conditions update: Some Middle East and Eastern Mediterranean markets are under active operational review because regional security and airspace conditions are changing rapidly. Country publication timing may change. IKFT recognitions assess family suitability, not destination security. Last updated: 12 April 2026
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Austria
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Belgium
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Canada
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Denmark
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Finland
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France
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Germany
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Greece
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Hungary
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Iceland
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Ireland
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Italy
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Japan
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Luxembourg
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Malta
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Monaco
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Netherlands
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Norway​
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Poland
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Portugal
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Spain
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Slovenia
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Sweden
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Switzerland
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​South Korea​
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United Kingdom (UK)
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United States of America (USA)
* Excluding Hawaii.
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Mid 2026 Expansion Markets: Australia, Cyprus, Croatia, Bulgaria, Egypt, Hawaii (USA), Malaysia, Maldives, New Zealand, Singapore, Slovakia, Thailand, Turkey and Vietnam.
*Expansion is phased and may change as reviews are completed and published in the directory.​
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Hotels / Resorts Travel Mode Tags (Expectation‑Setting Layer)
IKFT Travel Mode Tags help set guest expectations and reduce mismatch:
Badge = performance tier (Bronze/Silver/Gold/Platinum within star class)
Tag = stay style (Nature & Retreat, Splash & Play, City & Discovery)
A Message from the Director:
​​​​I still remember the vacations of my childhood; the places, the flavors of many foods, and the warm smiles that made those moments unforgettable. Hotels are not just structures; they are the settings of memory. My mission is to help you design small, practical changes that let families enjoy, discover, and return.
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We work with 3★, 4★ and 5★ hotels to identify quick wins and embed long term accessibility and kids first design. Our work is both emotional and measurable, it enhances guest satisfaction, strengthens reputation, and supports revenue growth.
G.
​Director, IKFT
Did you do the utmost for your little guests & the un-little ones who travel with them?
Prove it!
IKFT provides independent recognition and separate advisory services under written agreement. Public recognition is IKFT Recognized only. Hybrid and onsite reviews are private advisory services and do not create a separate public badge level.
Beyond IKFT Audits: Strategic Partnerships!
We are searching partners in the Markets we operate that offers Products or Services for Kids.
Do you produce goods or offer services for kids? Contact Us! International Kids friendly Travel is seeking partners in all IKFT markets who offer high quality products or services for children. Together, we create value for hotels while showcasing innovation for families.
*Partnership listings are informational only and do not represent endorsement or approval.


