Build family first experiences that drive revenue
Operational IKFT audits, recognition, verification and practical consultancy focused on children and accessibility.
We make travel more welcoming for children;
practical, affordable, measurable.
Guided by the past, looking toward the future of family travel.
The Modern "Family" is More
Than One Market.
From multigenerational vacation with grandparents, to the specific needs of infants, children's and teenagers, to the critical importance of accessibility for children with disabilities the 'ONE SIZE FITS ALL' approach is no longer profitable. IKFT helps you identify, measure, and meet these diverse expectations with clarity.
Multi Generational
All Ages (0-16)
Accessibility
Clarity in a Complex Market.
Our proprietary Kidspecs™ framework translates the complex needs of family travel into a clear, measurable structure. This ensures that every assessment is consistent, fair, and child-focused. We provide two distinct pathways to excellence: Our RECOGNIZED awards leverage public data to identify your strengths, while our VERIFIED onsite verification provides a high level of assurance and practical feedback, offering a confidential roadmap toward improved family travel performance.
Beyond Your General Quality Control
A Specialized Lens for Your Most Important Guests!
We recognize that your brand already may have a robust quality assurance system. Your internal standards create an excellent general guest experience. International Kids Friendly Travel, IKFT does not replace your existing quality system, we enhance it! Our 250+ Kidspecs are designed to analyze your property through the eyes of a child and the mind of a parent. We review nuanced details from pool temperature comfort to the sensory experience for a child with disabilities aspects that general quality systems may not specifically address. We provide the specialist's lens that turns a good family stay into an unforgettable one, building lifelong guest loyalty. International Kids Friendly Travel evaluations focus on child experience and accessibility. They are complementary to internal safety and quality programs but not a substitute for regulatory compliance.
WHY IKFT?
Revenue & Loyalty | Guest Experience | Low-Cost, High-Impact! With the global family travel market rapidly expanding towards an estimated $1 Trillion USD, it it crucial for the travel industry to be prepared. Leverage our deep expertise in family travel to enhance your offerings. IKFT evaluations draw upon insights from travel analysts, data specialists, hospitality consultants, child psychologists, and specialists in child protection protocols and accessibility standards. We provide objective, evidence based assessments using our proprietary IKFT Kidspecs to help you achieve measurable improvements in guest satisfaction, safety, and market positioning. Our prioritized recommendations often highlight impactful, low-cost adjustments alongside strategic improvements, helping you pursue measurable gains in guest satisfaction, explore new revenue potential, attract more family bookings, and strengthen your brand’s position within this important demographic.
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81% of parents plan to travel with kids in the next year; many expect to maintain or increase spend. sps.nyu.edu
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Families spent ~$8,000 per trip on average in 2024; multigenerational trips are rising. Travel Market Report
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79% of consumers took or plan a family trip within a two-year window. store.mintel.com
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Kids influence choices: 70% of parents factor Gen-Alpha preferences into travel decisions. Parents
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Inclusion matters: around 15% of the global population experiences some form of disability, representing a major and growing segment of the travel market. WHO
Benefits... At "ZERO*" costs!
*Small operational changes create measurable revenue impact, often without added cost.
HOW IT WORKS?
Step 1 – IKFT Recognized
International Kids Friendly Travel independently scans public information publicly available information across hotel websites and major travel platforms and issues evidence based recognitions (Bronze / Silver / Gold). This process is proactive; no hotel action required.
Step 2 – IKFT Onsite Audit
IKFT Recognized properties may request an independent onsite assessment. A contracted IKFT team then conducts an anonymous visit following our internal review protocol. Participation is voluntary and arranged under a service agreement.
Step 3 – IKFT Verified
Hotels that successfully pass the onsite assessment receive their Verified badge (Bronze / Silver / Gold) depending the results, a unique ID with QR link, and a prioritized improvement plan. The IKFT Verified status indicates that family friendly and accessibility features were observed and documented during the visit.
Our Extra Contribution
The IKFT Spotlight Program: Discovering Excellence
Each year, IKFT experts conduct up to 100 Hotels anonymous family style stays randomly to identify exceptional properties. This program is independent of the IKFT Verified process and is not a paid audit. There is no application process for Spotlight recognition; it is entirely independent and discovery based.
If our team experiences an outstanding level of family suitability, IKFT may contact the property directly to share highlights or confirm eligibility for IKFT Verified review. Excellence is identified through observation, not solicitation..
(Note: The full, detailed IKFT audit report is available only to hotels that proceed with IKFT Verified)
The 2026 IKFT Hotels Awards Will Be Announced on the
7 May 2026
Based on Real Data
Our ongoing analysis covers 215,000, 3★, 4★ and 5★ hotels across 27 countries, revealing the real drivers of family booking behavior and satisfaction.
Figures updated annually in the IKFT Transparency Report.
Our Growing Global Presence
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Austria
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Belgium
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Canada
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Cyprus
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Denmark
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Finland
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France
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Germany
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Greece
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Ireland
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Italy
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Japan
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Luxembourg
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Malta
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Netherlands
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Norway
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Poland
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Portugal
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Spain
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Sweden
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South Korea
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Turkey
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United Arab Emirates (UAE)
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United Kingdom (UK)
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United States of America (USA)*
* Excluding Hawaii.
In 2026 we are going to open for: Australia, Croatia, Egypt, Hawaii (USA), Hungary, Iceland, Qatar, Malaysia, Maldives, Monaco, New Zealand, Slovenia, Slovakia, Singapore, Switzerland, Thailand and Vietnam.
A Message from the Director:
I still remember the vacations of my childhood; the places, the flavors of many foods, and the warm smiles that made those moments unforgettable. Hotels are not just structures; they are the settings of memory. My mission is to help you design small, practical changes that let families enjoy, discover, and return.
We work with 3★, 4★ and 5★ hotels to identify quick wins and embed long term accessibility and kids first design. Our work is both emotional and measurable, it enhances guest satisfaction, strengthens reputation, and supports revenue growth.
G.
Director, IKFT
Did you do the utmost for your little guests & the un-little ones who travel with them?
Prove it!
IKFT provides independent evaluation and advisory services under written agreement.
Verified recognition requires an onsite audit. Hybrid remote reviews apply only to Recognized level.
IKFT does not perform licensed medical, legal, or engineering services.
Beyond IKFT Audits: Strategic Partnerships!
We are searching partners in the Markets we operate that offers Products or Services for Kids.
Do you produce goods or offer services for kids? Contact Us! International Kids friendly Travel is seeking partners in every IKFT markets who offer high quality products or services for children. Together, we create value for hotels while showcasing innovation for families.
*Partnership listings are informational only and do not represent endorsement or approval.